ABOUT
Abby Keul builds custom digital tools for commercial pattern cutting software to enable design-for-layout workflows with designer feedback.
Designers lead with their functional and aesthetic constraints and our projects make use of a brand's pattern archive to reveal their patterns' potential manifestations and associated cut layout efficiencies and meterage metrics.
Micro design decisions, grade rules, fabric constraints, and cut plans all add up to determine cut layout efficiency. The goal is to guide design teams toward a range of efficient design permutations, prioritizing original pattern integrity and the overall design vision.
Education/ Professional Development
UK Global Talent Visa, Fashion Design, 2025
Materialise Innovation Programme
Blue Garage, London, UK, 2025
AI for Product and Service Design certification
Massachusetts Institute of Technology, 2025
Google Data Analytics certification program, 2025
M.A. Fashion Design
Cambridge School of Visual and Performing Arts, UK, 2023
Zero and Low Waste Design for Automation specialism
A.A. Apparel Technology
Minneapolis College, USA, 2021
Zero and Low Waste Design specialism
MCTC Foundation Scholar, Lionheart Scholar
B.A. Philosophy
University of Minnesota, USA, 2010
Spatial Logic specialism
Woodbridge Scholar for Excellence in Philosophy
Occupation
Head of Impact, 2023 - Present
Weffan 3D weaving garment design
London, UK
Studio and Production Manager, 2023 - 2025
Bespoke Design, 2025 - Present
London, UK
Head Pattern Cutter/Tech Designer, 2020 - 2022
Cloquet, MN, USA